I just read a multi-page ad in the Seattle Times announcing the opening of a Microsoft Store in the Bellevue Square Mall in Bellevue, WA. I think this is a brilliant idea that Microsoft should have pursued a long time ago. Incidentally, Apple has “The Apple Store” in that very same mall and it has been successful for the last several years.
I’ve been to the Apple Store many times and it’s just a great place to visit and check out the Apple products. No pushy sales people, just tons of machines and devices and young, helpful people their to answer your questions. The store is very inviting, and it’s hard to resist stepping in and checking out the iPads, iPods, iPhones, and iMacs. As such, I think Microsoft will find their store can be equally successful if they have the same inviting atmosphere.
With all of Microsoft’s new products (e.g., Windows Phone 7, XBox Kinetix, Windows 7 OS, Slate PC) and the holidays just around the corner, the timing couldn’t be better. It’s good to see Microsoft’s Marketing machine is working at full steam, and we might just see a big turn around with the companies financials. Good luck to MS.