Microsoft’s “Scroogled” Ad Campaign

Microsoft has a new ad campaign which specifically attacks Google, called “Scroogled”. You can buy coffee mugs and T-Shirts from the Microsoft store that say, “Don’t Get Scroogled” or “Keep Calm While We Steal Your Data” with the Google Chrome logo on the mug. I find it amusing that Microsoft says this, while they seem to charge high prices for their Windows OS upgrades and Surface tablets.

Microsoft also has some YouTube videos directly attacking Google: video 1 and video 2. In these videos Microsoft assumes most people want or need to run apps like Photoshop, Illustrator, or Microsoft Office (for Word, Excel, Outlook). Which, of course, the Google Chromebook cannot do. I can personally say that I don’t use Microsoft Office on my iMac at home, and I’m doing just fine. Instead, I’m using the Open Source freeware called ApacheOffice which works just as good as Microsoft’s Word/Office/Powerpoint and is compatible with the Microsoft counterpoints.

I own a Samsung Google Chromebook and I do have to admit I don’t use it much. Actually, I don’t use any laptop for personal use, but instead use my Nexus 7 and Acer A500 tablets at home and while on the go. I suppose I reserve all my serious typing activities for my home iMac and only need to web browse or view emails while being mobile.

What I do like about my Chromebook is that it was very inexpensive, has relatively long battery life, and boots up within 60 seconds. It also automatically downloads and upgrades the OS in the background without me having to deal with it (unlike Microsoft’s constant and annoying OS updates). Yes, the available Google Chrome apps are not as powerful as those designed for the Apple Macs or Windows PCs, but they are sufficient for my needs.

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